Rezumate Sociologie Românescă
- Detalii
- Scris de ARS
- Categorie: Rezumate Sociologie Românescă
- Accesări: 18853
Sociologie Românească, Vol. IV, no. 4/2006, pp. 161-175.
Orientarea experimentală - cea mai fertilă contribuție americană la studiul comunicării
The Experimental Approach the Most Fertile American Contribution to the Study of Communication
Alina Bârgăoanu
Abstract (Rezumat în limba engleză): The paper underscores the growth of the empirical study of communication in the United States during the two World Wars. Major intellectual and social currents that favored that growth are analysed in depth, with the view to revealing the strong foundation on which communication study was erected. Propaganda analysis, public opinion research, social psychology and market research all on the rise in the United States during the studied period gave additional impetus to the emerging field, lending it a strong empirical orientation. Thus, the first communication scholars, routinely called the founding fathers of communication, committed themselves to studying mass communication effects using empirical, statistical, experiment-driven methods. The happy marriage between a relevant field of study mass-media effects and an adequate methodology to identify, explain and quantify them the quantitative research contributed to the explosive development of the field. Exploiting all these strengths socially relevant field of study, adequate methodology, support from the private business and from the government, perceived contribution to US army's efforts to prevail in the 2nd World War, the empirical approach soon became the dominant paradigm of communication scholarship. Two communication founding fathers, Paul Lazarsfeld and Kurt Lewin, are analysed extensively in the article, given the fact that they are representative figures for this longer series of developments. The article ends with some considerations on Wilbur Schramms contribution to building the institutional infrastructure of communication study, boosting its further development and changing it from a mere field of inquiry to a sign of modernity.
- Detalii
- Scris de ARS
- Categorie: Rezumate Sociologie Românescă
- Accesări: 20029
Sociologie Românească, Vol. IV, no. 4/2006, pp. 176-184.
Practici pluraliste în relațiile publice din Franța
Pluralist Practices in Public Relations in France
Ariette Bouzon, Joelle Devillard, Laurent Morillon
Abstract (Rezumat în limba engleză): Public relations department of one organization is dedicated to disseminate a unique culture, to develop cooperation and solidarity. Development of information and communication technologies and the diminishing of communication budgets increased the performance required in press relations, in France. The acknowledgement of professional practices for internal and external communication practices is a study issue for researchers. The authors goal is to determine the actual requirements in the evaluation of public relations by the communicator. What kind of behaviors professionals adopt, what media are privileged and what are their influences? The present paper shows results of our own researches on evaluation practices of press attachés.
- Detalii
- Scris de ARS
- Categorie: Rezumate Sociologie Românescă
- Accesări: 20427
Sociologie Românească, Vol. IV, no. 4/2006, pp. 189-193.
(Recenzie) ZOLTAN ROSTAȘ, SORIN STOICA (coord), Televizorul în ”micul infern”, Editura Tritonic, 2005, 272 p., colecția Comunicare Media
(Review) The TV in "little inferno"
Antonio Momoc
- Detalii
- Scris de ARS
- Categorie: Rezumate Sociologie Românescă
- Accesări: 20613
Sociologie Românească, Vol. IV, no. 4/2006, pp. 185-188.
Conferința internațională CAENTI - Regiune, identitate și dezvoltare durabilă - Alba Iulia, 20-30 septembrie 2006
The International Conference CAENTI - Region, Identity and Sustainable Development - Alba Iulia, September 20-23, 2006
Maria Mureșan
- Detalii
- Scris de ARS
- Categorie: Rezumate Sociologie Românescă
- Accesări: 19482
Sociologie Românească, Vol. IV, no. 4/2006, pp. 193-196.
(Recenzie) LINETTE SIKIE-MICANOVIC, MARIA MATEFFY (eds), New Countryside. Culture, Local Governance and Sustainability in Rural Development, Miercurea Ciuc, Sapientia, Universitatea maghiară din Transilvania, Departamentul de Științe Sociale, 2005, 236 p.
Theodora-Eliza Văcărescu