Rezumate Sociologie Românescă
- Detalii
- Scris de ARS
- Categorie: Rezumate Sociologie Românescă
- Accesări: 20066
Sociologie Românească (Romanian Sociology), Vol. X, no. 2/2012, pp. 84-96.
Tehnici de comunicare şi PR politic în Şcoala lui Dimitrie Gusti. Carol al II-lea, „regele ţăranilor şi al tineretului”
Political PR and Communication Techniques within The School of Dimitrie Gusti. King Karl II, “The King of the Peasants and of the Youth”
Antonio Momoc*
*Facultatea de Jurnalism şi Ştiinţele Comunicării, Bd. Iuliu Maniu 1-3, Complex Leu, Corp A, Sector 6, Bucureşti. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
Abstract (Rezumat în limba engleză): When the common belief was that „everything had been said” about the Sociological School of Dimitrie Gusi (1925-1940), researcher Zoltán Rostás released his research project regarding Gusti’s School. The Monographic School was disclosed in a totally different manner from the perspective of the oral history. This study is based on the life history interviews conducted by Rostás on the Gusti’s School members in the ’80s. To answer the question to which extent did a coherent or spontaneous political communication strategy exist in the interwar period, coordinated by the sociologists hired at the Royal Foundation in the favor of King Karl II, the author also studied the press articles of those times. By using the method of representative biography, the article unveils if and how the members of Gusti’s School used the PR and communication techniques that Gusti had encountered in Germany with the purpose to build an image of a Social Monarch for King Karl II’s. The article describes the rupture produced in the mid ’30s between the group formed around Rânduiala magazine (Ernest Bernea, D. C. Amzăr) and the sociologists who remained faithful to Dimitrie Gusti at the Cultural Royal Foundation (Octavian Neamţu, Henri H. Stahl, Anton Golopenţia). The two fractions applied a series of communication techniques to build the profile of a „Savior” of the nation in the press back then. The supporters of Rânduiala built it for the Captain of the Legionary Movement, Corneliu Zelea Codreanu, and the monographists – for King Karl II.
Keywords: Political Communication; Public Relations; Sociological School of Bucharest; Social Monarchy.
Cuvinte cheie: comunicare politică; relaţii publice; Şcoala Sociologică de la Bucureşti; Monarhia socială.
- Detalii
- Scris de ARS
- Categorie: Rezumate Sociologie Românescă
- Accesări: 21434
Sociologie Românească (Romanian Sociology), Vol. X, no. 2/2012, pp. 97-112.
Cine (mai) naşte în România?
Who is (still) Giving Birth in Romania?
Traian Rotariu*, Elemér Mezei**
*Universitatea Babeş-Bolyai, Cluj-Napoca, Facultatea de Sociologie şi Asistenţă Socială, B-dul 21 Dec. 1989, nr. 128, Cluj-Napoca 400604. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
**Universitatea Babeş-Bolyai, Cluj-Napoca, Facultatea de Sociologie şi Asistenţă Socială, B-dul 21Dec. 1989, nr. 128, Cluj-Napoca 400604. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
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Abstract (Rezumat în limba engleză): Our work is based on an analysis of data on all births in Romania during 2006-2010 and attempts to draw some major types of situations in which the mothers of children there are born in those previous five years. Based on information from official records made at birth, we were able to build a total of five categories of mothers, using as criteria occupation, schooling and environment (urban or rural) in which they live. Validity of the distinctions between these categories results from their relationship with other factors not included in the classification, i.e. the fact that the five classes differ after many other relevant indicators, such as extramarital birth weight, mean age at birth, state the child’ father, ethnicity and so on. The practical importance of the study is that, based on different profiles of types found, we can imagine different policies for supporting birth rates, with appropriate solutions to each of these situations. Or, on the contrary, we will prove that a single measure is not appropriate for all women or couples. We also mention that special attention must be paid to extramarital births, demonstrating one again that this phenomenon takes in Romania very different forms than in Western (especially in the Northern) countries.
Keywords: Romania; Fertility; Extramarital Births; Birth Rank; Occupation; Schooling.
Cuvinte cheie: România; fertilitate; naşteri extramaritale; rangul naşterii; ocupaţie; şcolaritate.
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- Scris de ARS
- Categorie: Rezumate Sociologie Românescă
- Accesări: 19589
Sociologie Românească (Romanian Sociology), Vol. X, no. 2/2012, pp. 134-159.
„Există viitor! Înfruntă prezentul.” O campanie de comunicare ca instrument de dezvoltare a comunităţilor miniere din România
„There Is A Future! Confront The Prezent”. A Communications Campaign as a Development Tool for the Mining Communities of Romania
Dan Petrescu*, Manuela Sofia Stănculescu**
*Consultant independent. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
**Institutul de Cercetare a Calităţii Vieţii, Academia Română, Calea 13 Septembrie nr. 13, sector 5, 050711, Bucureşti. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
Abstract (Rezumat în limba engleză): The study presents a public awareness campaign, part of a World Bank financed Project to support the social and economic regeneration of the mining areas, severely affected by the restructuring – practically, disappearance – of the extractive industry in Romania. The paper presents the key theoretical models used for a campaign on a community based project but which has also used dissemination and social marketing techniques. The communication strategy is based on a very extensive quantitative and qualitative research at the level of the mining areas of the country. Key groups (active and passive from an informational point of view) are identified and their attributes and informational needs and key communication vectors are detailed. The objectives of the campaign are to raise awareness on the Project components, the opportunities for the individuals and aims to change the behavior of the passive population to become an active seeker of information regarding available opportunities. The communication strategy presented is supported by a national and local media campaign, blended with the setting up and functioning of a network of over 110 Public Information Points (PIP) located mainly in Mayors’ offices. PIPs provide easily accessible data and guidance on social assistance measures and other information aimed at improving their livelihoods, including job opportunities. The results of the campaign, estimated based on end of project evaluations, appear to have had a positive impact on the population in view of the results of the project and the impact on attitudes regarding civic participation, competition, social capital.
Keywords: Communication Campaign; Development; Mining Communities; Public Awareness; ANDZM ARDDZI; Media Campaign; Public Information Point; Monitoring; Evaluation.
Cuvinte cheie: comunicare; dezvoltare; comunităţi miniere; informare publică; ANDZM; ARDDZI; campanii media; puncte de informare publică; evaluare.
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- Categorie: Rezumate Sociologie Românescă
- Accesări: 22910
Sociologie Românească (Romanian Sociology), Vol. X, no. 2/2012, pp. 113-133.
Popular music, social capital and the consolidation of public space in post-communist Romania
Dragoş Dragoman*, Sabina-Adina Luca**, Bogdan Gheorghiţă***, Annamária Kádár****
*‘Lucian Blaga’ University of Sibiu, Department of Political Science, International Relations and Security Studies, Calea Dumbrăvii, no. 34, Sibiu, Romania. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
**‘Lucian Blaga’ University of Sibiu, Sibiu, Romania. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
***‘Lucian Blaga’ University of Sibiu, Sibiu, Romania. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
****‘Babeş-Bolyai’ University, Cluj, Romania. E-mail: Această adresă de email este protejată contra spambots. Trebuie să activați JavaScript pentru a o vedea..
Abstract (Rezumat în limba engleză): Creating a public space as a space of freedom, dialogue and trust, is one of the last challenges that post-communist transition in Romania faces today. This task is important because public space is merely a political space, meaning that people engaging in this space express the willingness to defend and pursue collective interests, to cooperate by the developing political resources, and to influence the political system. Although those issues are generally addressed by the means of surveys, we chose, instead, to study a widespread popular music genre called ‘manele’. Since critical discourse analysis (CDA) has successfully demonstrated that discourse is always connected with elements of various social processes, we use it here in order to fully understand ‘manele’ as a suitable vehicle carrying images and symbols to generate a particular narrative. Far from being specific to a marginal subculture, ‘manele’ are a social sign that offers compelling insights into the social world we live in. Thus, the social environment unveiled by ‘manele’ proves to be dominated by distrust, apathy and disengagement. The gloomy social environment labeled by ‘manele’ as a ‘mean world’, dominated by deep social distrust and uncertainty, largely encourages specific defensive reactions, as pervasive corruption, free-riding, social intolerance and violence, in a postcommunist society making efforts to rebuild social ties and to consolidate democracy following decades of totalitarian rule.
Keywords: Popular Culture; Social Capital; Public Sphere; Political Participation; Post-Communism; Romania.
Cuvinte cheie: cultură populară; capital social; spaţiul public; participare politică; post-comunism; România.
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- Categorie: Rezumate Sociologie Românescă
- Accesări: 16722
Sociologie Românească (Romanian Sociology), Vol. X, no. 2/2012, pp. 160-163.
(Recenzie) Sociologie şi politică. Despre implicarea intelectualilor în politica României interbelice. Antonio Momoc, Capcanele politice ale sociologiei interbelice. Şcoala gustiană între carlism şi legionarism, Curtea Veche, Bucureşti, 2012, 412 p.
(Review) Sociology and Politics. Intellectuals in Romanian Interwar Political Affairs. Antonio Momoc, The Political Pitfalls of Interwar Sociology. Gusti’s School between Monarchy and Legionary Movement, Curtea Veche, Bucureşti, 2012, 412 p.
Romina Surugiu